• Aug 14, 2013

Video Marketing for Tradesmen

14 August 2013 - Updated Feb 2023

Video is a very effective marketing tool for tradesmen and small business.

If you develop a detailed web content strategy it can include-:

1 Researching Your Audience

2 Developing your brand

3 Ideas and Planning

4 Setting Goals

There can be many reasons for video marketing. It does depend on your existing content strategy.

• Clients will be able to make a better assessment of your services
• You will gain new clients by exposure on YouTube.

Effective Web Videos

Effective videos are ones people actually watch. The end result could be to eductate, entertain, persuade and convert.
In many cases motion graphics are very entertaining and reduce the costs of having to do on-location shooting.
Not everyone is keen to put themselves in front of the camera so motion graphics are a great way to communicate to your audience.
The editiing process for a motion graphic is longer.

A web specialist we would target keywords for YouTube and use the video to enhance your web content.
A popular video is easy to determine by YouTube - people simply watch it, but this alone is not the full story. The video also needs to be promoted in a way that draws attention to your selling machine - your website.