• Oct 24, 2025

Plumber vs Electrician SEO

What is the difference between SEO for a Plumber or an Electrician?
We look at the different keywords and the competition for them.
For this article we will assume we are targetting Plumber Gold Coast and Electrician Gold Coast.

What does Ahrefs software say?

Plumber Gold Coast

Volume Plumber Gold Coast 1.5k

Electrician Gold Coast

Volume Electrician Gold Coast 900

Volume is the estimated number of searches per month for a phrase. It's the first thing an SEO will look for.

Keyword Diversity

Software like Ahrefs will not tell the full story on keywords. It will give an indication on the main keywords. An SEO will look for the "keywords that trigger" a search and are likely to derive a useful click. We could also write about issues like Electrical standards but that query is unlikely to create a paying customer.

Plumbing-:

• Emergency Plumbing
• Blocked Drain
• Leak Detection
• Bathroom Renovations
• Gas Repairs

Electrician-:

• Cabling Data Wifi
• Alarms Security
• Ceiling Fans
• Led Lighting Upgrades
• Air Conditioning
• Electrical Requirements for Kitchen Renovations
• Appliance Installations

Longtail and niche keywords

The reality of keywords is they come in many varieties. Google does a good job of understanding intent. So trying to itemise every possible keyword is unnecessary.

Website structure

Once you have established your target keywords they need to be properly set into the structure of the website.

Items in your menu need to be chosen. Cannibalization is an SEO issue that occurs when multiple pages on a site target the same keyword(s) and appear to serve the same purpose.

Local SEO

• Google's Local Pack (the map + 3 listings)
• Google Maps
• Organic search results with local intent

Reviews play a large factor in generating search results. Genuine reviews not fake reviews.

Call to Action (CTA)

Effective CTAs often tap into proven psychological principles—urgency ("limited time offer"), scarcity ("only 3 left"), or the fear of missing out (FOMO).

Mistakes can be made trying to push too many CTAs or the timing of them.

The final - Word of Mouth Factor

Plumbing is such a tough trade it is often the case that plumbers who are trusted can rely on word of mouth alone.